Understanding Search Engine Optimization
There are countless sites out there with SEO tips, and search engines like Google will provide you with hundreds of pages of documentation. To give you an idea of what I’m talking about you could easily search SEO on Google or some other search engine, but you will get drowned in the documentation. For a brief overview, here are some basic guidelines.
- Including keywords that will strike match results in search entries all over your website.
- Make some of those keywords “headers” before text blocks, and bolding them in those text blocks to let search engines know they are extra important.
- Using structured data such as “Json” level coding so google can look for and comprehend what your page is about before it is even read.
- Robots. No not R2D2. Robots.txt files that talk to the search engine.
- XML sitemaps
- Filling out the ‘alt text’ meta descriptions in images with your focus keyword.
- Compressing your images to improve speed.
- Utilizing tools like Google Analytics to track and optimize pages and data.
- Descriptive slugs and URLs.
- Including keywords in those slugs and URLs.
- Linking internal pages to each other, and using “CTA’s” or “Call To Action’s”.
- Getting external websites to link to your website.
- Highly important and often overlooked because it isn’t something you build on the site, but networking you do outside of it to get other websites to link to you. Google will see you links on other sites it crawls
- Producing good content!
… This isn’t half of what we do in order to optimize your site for search engines at no extra cost. It is however a great guideline to help you understand what some of the tasks are that factor into SEO.